Celebrate the Flavor of Family

Brand Execution | Art Direction | Social Media

Latinx shoppers are typically overlooked by mainstream meat departments, so our client sought to rectify this by bringing a bit of the carniceria to the grocery store. Because cuts like tongue, oxtail and tripe are the foundation of so many rich culinary traditions, our brand was born from the sentiment “Celebremos el sabor de la familia.”

The celebration continued well beyond the original brand, spanning across Hispanic Heritage Month campaigns, World Cup content, new product roll outs and even a cookbook of recipes from our influencer family.