The Shadow Pandemic
———— TW: SA and SV ————
Concept | Photo and Video Art Direction | Design Execution
In the simplest terms, the Metropolitan Organization to Counter Sexual Assault (MOCSA) helps victims of sexual assault, abuse and violence become survivors. To live out its mission year-round, MOCSA relies on donations from its single largest annual fundraiser: The Community Luncheon.
But in 2021, the luncheon went virtual for a second consecutive year. To break through the community’s overwhelming cognitive load and digital fatigue, the creative needed to boldly contextualize MOCSA’s mission in the age of Covid.
In a year when donor attentions and resources were strained, donations increased by 6% over the previous year – allowing MOCSA to help 6,481 more people.
Creative Teammates
Staci Meyer, Creative Director
Whitney Horn, Associate Creative Director
Micah Barta, Associate Creative Director
Elia Hernandez, Art Director
Brian Yates, Photographer
Richard Kerr, Motion Graphic Artist
Awards
Best of Public Service – Kansas City American Advertising Awards
Gold – Kansas City American Advertising Awards
Silver – District 9 American Advertising Awards
AIGA-KC A16 Design Award Winner
Most Innovative – KCDMA Ambit Awards
Gold – KCDMA Ambit Awards
Double Gold – AMA Wichita Marketing Awards