AngusPride Rebrand
Branding | Concept | Copywriting | Art Direction | Prop Styling | Design Execution
AngusPride is a longstanding, trusted USDA Choice brand in supermarkets across the country, but the original branding was in need of an update. The ask? Serve up a bold, modernized brand that showcased both the client’s pride for their product and the pride of red meat lovers crafting their very own masterpiece.
Please note that some of the work below includes personal spec pieces, featuring a few dream headlines.
Creative Teammates
Mike McCoy, Creative Director
Abby Smith, Copywriter
Devin Brown, Art Director
Gavin Peters, Photographer
Stephanie Jo Greenwood, Food Stylist