Salt & Sear

Branding | Packaging | Art Direction | Handmade Design

Our client wanted to debut a premium line of steaks and roasts to grocery stores across the country. But getting retailers to buy a new brand with no awareness meant building an identity worth its salt. Through research and marketplace auditing, we discovered that there was consumer demand for restaurant quality at the meat case, but that no brands used such positioning.

Using the two elements needed for a stellar steak, we built a sophisticated, steakhouse-inspired brand for the discerning home chef. And to ensure an exclusive impression on retailers, we crafted a fleet of unique gift boxes.